Webtron's Innovative New
Auction Technology Options in 2026
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Do you have lots to sell and want the convenience of holding your auctions online? Are you looking for a simple and flexible solution to suit your business’s needs?
Webtron’s general auction software is crafted specifically for general auctioneers seeking a simple yet effective online auction solution to expand their online presence. Our software, a trusted and proven solution, caters to general auctioneers of all scales and sizes. Notably, it is entirely app-free for bidders, ensuring accessibility from any modern desktop or mobile device. With auctions seamlessly integrated into your own website, customers can bid online effortlessly, whether they’re at home or on the move.
With over 15 years of online auction experience, we have the know-how to help make your auctions a success online – whether you’re after a timed or webcast auction format, or both.
New Features!
Payment gateway options: (Stripe, Apple Pay, Google Pay, PayPal)
Auto-Translation Multi-Language Auction Software: 104 Languages available.
Bidder Verification: Ensure a secure auction with credit card verification.
AI Auction Software Solutions: AI automated auction Lotting and Cataloging
AI chatbot: 24/7 Admin Support
Auction API : Our integrated suite enhances efficiency, reduces administrative workload, and ensures scalability by automating processes seamlessly across systems.
Lot videos: Specific lot videos of your featured content.
Marketing Materials (images, GIFS, Videos). Use for EDM, website and social media marketing.
Invoicing Options:
Use in system invoicing
Export CSV for external invoicing
XERO invoicing compatibility module.
Timed online general auctions
Timed online auctions are run over a set amount of time, usually about a week. Once set up, your auction runs on its own, allowing your customers to bid online at a time that suits. This provides you with a great opportunity to focus on your marketing.
Our contemporary and user-friendly timed auction interface guarantees a seamless online auction experience for both you and your bidders. Additionally, our software offers features such as currency conversion and multi-language functionality, empowering you to reach your desired target markets with ease.
Our general auction software will give you access to a wide range of timed auction features, including:
Detailed lot information
Add detailed product information with as many pictures, videos and supporting PDF documents as you’d like.
Maximum auto-bids
Give your most enthusiastic bidders increased convenience and flexibility by allowing the system to bid on their behalf.
Reserve feedback
Let your bidders know how close they are to meeting the reserve price with simple, on-screen reserve feedback.
Lot staggering
Close your lots off in sequential batches to maximise bidding activity on larger auctions.
Bid extension
Allow bidding to continue for an extended period of time to maximise bidding activity.
Optional timed auction bid history
Increase lot transparency and clarity for bidders with clear, easy-to-use bid history.
Social sharing options
Share auctions or individual lots to Facebook, Twitter, LinkedIn, Whatsapp, Weibo & more!
More ways to sell
Add ‘Buy Now’ or ‘Make Offer’ options to lots to allow you to sell your auction items faster.
Real-time updates
Your bidders can keep track of all bids in real-time without continuously refreshing the bidding page.
Live webcast general auctions
Bring excitement to your auctions by holding them live online with real-time audio and video. Live webcast auctions occur on a given day, with your bidders placing bids in real-time. Pre-bidding is also available prior to your live auction event. All the tools you need to make your auctions a success online.
Real-time audio and video
Stream your auction events in real-time.
HD video streaming
Stream your webcast video in High Definition quality to bidders.
Flexible pre-bidding options
Allow time-poor bidders to place their bids before and during your live webcast auction instead.
Fair warning
Visual bidder notifications to show, ‘Going once, twice, three times’.
Social media streaming
Stream direct from your webcast into Facebook or YouTube to attract more bidders with the click of a button!
Custom wording
Don’t like a word or phrase on the platform? Replace it with something that better suits your brand’s tone.
Plus, a range of benefits available to enhance your auctions
Whether you’re after a timed or webcast format for your general auctions, our general auction software will equip you with an array of benefits to boost your presence online and tailor your auctions to suit your needs. Our general auction software is simple and easy to set up and manage, with custom integration ensuring all your online auctions run in your own branding and colours – not ours.
✔︎ Bulk image upload
✔︎ Real-time reporting
✔︎ Language and currency conversions
✔︎ App-free bidding
✔︎ Quickly search and filter lots by keyword or category
✔︎ Run as many concurrent auctions as you like, as often as you like
✔︎ Scalable solution
✔︎ Easy to use, intuitive bidder interface
Plus, we’ll be here as much or as little as you like, providing training and support to help streamline your auction setup. We’ll also monitor your live auctions to ensure that everything runs smoothly on the day, keeping all your auction events stress-free.
Newest Webtron 9AI Auction Software has arrived
There has never been a better time to upgrade your online auction software to Webtron’s 9AI newest auction software release.
Take your online auction business to the next level, and be one of the first to use artificial intelligence general auctioneers just like you.
It’s ’Simple for bidders and powerful for auctioneers’.
Get in touch and arrange a demo for your business now!
FAQS
General auction software is a digital platform designed to help auction houses and organisations run auctions more efficiently. It makes it easy to create detailed item listings, manage bids, and provide a professional online auction experience for both sellers and buyers.
Full Brand Control and Identity
Webtron’s general auction software is built as a fully white-labelled platform, allowing auctioneers and businesses to operate auctions directly from their own website and domain. Rather than sending bidders to large marketplace platforms, participants interact with your brand, including your logo, colours, and web address. This strengthens brand recognition, helps build direct relationships with bidders, and ensures your organisation maintains complete ownership of bidder data and intellectual property.
Advanced AI Integration (Webtron 9AI)
Webtron incorporates powerful AI technology to help streamline the day-to-day management of auctions. AI-driven lot cataloguing can quickly generate titles and descriptions for auction items, significantly reducing the time needed to prepare large catalogues. Built-in AI chatbots provide 24/7 assistance to both bidders and staff, while intelligent bidding tools—such as automatic bid extensions, lot staggering, and outbid notifications—help maintain fair and competitive bidding activity.
Seamless, App-Free Bidding Experience
Webtron’s auction platform runs entirely in a web browser, allowing bidders to register, browse lots, and place bids without downloading additional software or apps. Participants can easily join auctions using mobile phones, tablets, or desktop computers. This frictionless access makes it easier for new bidders to participate and helps increase overall bidder engagement.
Flexible Auction Formats
The platform supports multiple auction formats within a single system, giving businesses the flexibility to run different types of sales. Timed online auctions allow automated bidding with scheduled closing times, while live webcast auctions enable real-time audio and video streaming so remote bidders can compete alongside participants in a physical auction environment. Webtron is also developing immersive virtual auction experiences that further enhance remote participation.
Streamlined Financial Management
Webtron includes integrated financial tools designed to simplify post-auction administration. The platform can synchronise invoices, sales data, and reports with accounting systems such as Xero. Secure payment gateways—including Stripe, Apple Pay, Google Pay, and PayPal—allow bidders to complete purchases quickly, while optional credit card verification helps confirm legitimate bidders and reduce fraudulent activity.
Global Reach and SEO Visibility
Webtron’s auction software also helps businesses expand their audience online. Auto-translation technology supports more than 100 languages, allowing international bidders to participate easily. Because auctions run directly on your own website, each listing also strengthens your search engine visibility, helping attract more buyers searching online for auction items and upcoming sales.
General auction software works by providing auctioneers with a secure platform to upload and showcase items, register bidders, and manage bids in real time. Features such as online bidding, live updates, and flexible auction formats make it easier to conduct smooth and reliable auctions.
The best general auction software should include online bidding, support for webcast and timed auctions, mobile compatibility, real-time updates, and flexibility to run multiple auction types. These features ensure that organisers can run auctions tailored to their specific needs while delivering a seamless bidder experience.
Yes. Webtron’s general auction software is designed to be user-friendly and intuitive, making it easy for both organisers and bidders to navigate. Even those with limited technical experience can quickly learn to use the platform with confidence.