General Auction Software

General online auction software

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Auction Technology Options in 2025

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Do you have lots to sell and want the convenience of holding your auctions online? Are you looking for a simple and flexible solution to suit your business’s needs? 

Webtron’s general auction software is crafted specifically for general auctioneers seeking a simple yet effective online auction solution to expand their online presence. Our software, a trusted and proven solution, caters to general auctioneers of all scales and sizes. Notably, it is entirely app-free for bidders, ensuring accessibility from any modern desktop or mobile device. With auctions seamlessly integrated into your own website, customers can bid online effortlessly, whether they’re at home or on the move.

With over 15 years of online auction experience, we have the know-how to help make your auctions a success online – whether you’re after a timed or webcast auction format, or both.

New Features!

Payment gateway options:  (Stripe, Apple Pay, Google Pay, PayPal) 

Auto-Translation Multi-Language Auction Software: 104 Languages available.

Bidder Verification: Ensure a secure auction with credit card verification.

AI Auction Software Solutions: AI automated auction Lotting and Cataloging 

AI chatbot: 24/7 Admin Support

Auction API : Our integrated suite enhances efficiency, reduces administrative workload, and ensures scalability by automating processes seamlessly across systems.

Lot videos: Specific lot videos of your featured content. 

Marketing Materials (images, GIFS, Videos).  Use for EDM, website and social media marketing. 

Invoicing Options: 

Use in system invoicing 

Export CSV for external invoicing

XERO invoicing compatibility module.

Timed online general auctions

Timed online auctions are run over a set amount of time, usually about a week. Once set up, your auction runs on its own, allowing your customers to bid online at a time that suits. This provides you with a great opportunity to focus on your marketing. 

Our contemporary and user-friendly timed auction interface guarantees a seamless online auction experience for both you and your bidders. Additionally, our software offers features such as currency conversion and multi-language functionality, empowering you to reach your desired target markets with ease.

Our general auction software will give you access to a wide range of timed auction features, including:

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Detailed lot information

Add detailed product information with as many pictures, videos and supporting PDF documents as you’d like.

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Maximum auto-bids

Give your most enthusiastic bidders increased convenience and flexibility by allowing the system to bid on their behalf.

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Reserve feedback

Let your bidders know how close they are to meeting the reserve price with simple, on-screen reserve feedback.

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Lot staggering

Close your lots off in sequential batches to maximise bidding activity on larger auctions.

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Bid extension

Allow bidding to continue for an extended period of time to maximise bidding activity.

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Optional timed auction bid history

Increase lot transparency and clarity for bidders with clear, easy-to-use bid history.

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Social sharing options

Share auctions or individual lots to Facebook, Twitter, LinkedIn, Whatsapp, Weibo & more!

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More ways to sell

Add ‘Buy Now’ or ‘Make Offer’ options to lots to allow you to sell your auction items faster.

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Real-time updates

Your bidders can keep track of all bids in real-time without continuously refreshing the bidding page.

Live webcast general auctions

Bring excitement to your auctions by holding them live online with real-time audio and video. Live webcast auctions occur on a given day, with your bidders placing bids in real-time. Pre-bidding is also available prior to your live auction event. All the tools you need to make your auctions a success online.

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Real-time audio and video

Stream your auction events in real-time.

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HD video streaming

Stream your webcast video in High Definition quality to bidders.

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Flexible pre-bidding options 

Allow time-poor bidders to place their bids before and during your live webcast auction instead.

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Fair warning

Visual bidder notifications to show, ‘Going once, twice, three times’.

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Social media streaming

Stream direct from your webcast into Facebook or YouTube to attract more bidders with the click of a button!

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Custom wording

Don’t like a word or phrase on the platform? Replace it with something that better suits your brand’s tone.

Plus, a range of benefits available to enhance your auctions

Whether you’re after a timed or webcast format for your general auctions, our general auction software will equip you with an array of benefits to boost your presence online and tailor your auctions to suit your needs. Our general auction software is simple and easy to set up and manage, with custom integration ensuring all your online auctions run in your own branding and colours – not ours.

✔︎  Bulk image upload

✔︎  Real-time reporting

✔︎  Language and currency conversions

✔︎  App-free bidding

✔︎  Quickly search and filter lots by keyword or category

✔︎  Run as many concurrent auctions as you like, as often as you like

✔︎  Scalable solution

✔︎  Easy to use, intuitive bidder interface 

Plus, we’ll be here as much or as little as you like, providing training and support to help streamline your auction setup. We’ll also monitor your live auctions to ensure that everything runs smoothly on the day, keeping all your auction events stress-free.

Newest Webtron 9AI Auction Software has arrived

There has never been a better time to upgrade your online auction software to Webtron’s 9AI newest auction software release. 

Take your online auction business to the next level, and be one of the first to use artificial intelligence general auctioneers just like you.

It’s ’Simple for bidders and powerful for auctioneers’.

Get in touch and arrange a demo for your business now!

FAQS

What is general auction software?

General auction software is a digital platform designed to help auction houses and organisations run auctions more efficiently. It makes it easy to create detailed item listings, manage bids, and provide a professional online auction experience for both sellers and buyers.

What are the benefits of using general auction software?

Using general auction software streamlines the entire auction process. It simplifies setup, saves time for organisers, and enhances the bidding experience for participants. With the ability to run auctions online, auction houses can reach more bidders, boost engagement, and manage sales more effectively.

How does general auction software work?

General auction software works by providing auctioneers with a secure platform to upload and showcase items, register bidders, and manage bids in real time. Features such as online bidding, live updates, and flexible auction formats make it easier to conduct smooth and reliable auctions.

What features should I look for in general auction software?

The best general auction software should include online bidding, support for webcast and timed auctions, mobile compatibility, real-time updates, and flexibility to run multiple auction types. These features ensure that organisers can run auctions tailored to their specific needs while delivering a seamless bidder experience.

Is general auction software easy to use?

Yes. Webtron’s general auction software is designed to be user-friendly and intuitive, making it easy for both organisers and bidders to navigate. Even those with limited technical experience can quickly learn to use the platform with confidence.

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