General Auction Software

General online auction software

For all your general auction software needs

Do you have lots to sell and want the convenience of holding your auctions online? Are you looking for a simple and flexible solution to suit your business’s needs? 

Webtron’s general auction software is crafted specifically for general auctioneers seeking a simple yet effective online auction solution to expand their online presence. Our software, a trusted and proven solution, caters to general auctioneers of all scales and sizes. Notably, it is entirely app-free for bidders, ensuring accessibility from any modern desktop or mobile device. With auctions seamlessly integrated into your own website, customers can bid online effortlessly, whether they’re at home or on the move.

With over 15 years of online auction experience, we have the know-how to help make your auctions a success online – whether you’re after a timed or webcast auction format, or both.

New Features!

Payment gateway options:  (Stripe, Apple Pay, Google Pay, PayPal) 

AI chatbot: 24/7 Admin Support

Auction API : Our integrated suite enhances efficiency, reduces administrative workload, and ensures scalability by automating processes seamlessly across systems.

Lot videos: Specific lot videos of your featured content. 

Marketing Materials (images, GIFS, Videos).  Use for EDM, website and social media marketing. 

Invoicing Options: 

Use in system invoicing 

Export CSV for external invoicing

XERO invoicing compatibility module.

Timed online general auctions

Timed online auctions are run over a set amount of time, usually about a week. Once set up, your auction runs on its own, allowing your customers to bid online at a time that suits. This provides you with a great opportunity to focus on your marketing. 

Our contemporary and user-friendly timed auction interface guarantees a seamless online auction experience for both you and your bidders. Additionally, our software offers features such as currency conversion and multi-language functionality, empowering you to reach your desired target markets with ease.

Our general auction software will give you access to a wide range of timed auction features, including:


Detailed lot information

Add detailed product information with as many pictures, videos and supporting PDF documents as you’d like.


Maximum auto-bids

Give your most enthusiastic bidders increased convenience and flexibility by allowing the system to bid on their behalf.


Reserve feedback

Let your bidders know how close they are to meeting the reserve price with simple, on-screen reserve feedback.


Lot staggering

Close your lots off in sequential batches to maximise bidding activity on larger auctions.


Bid extension

Allow bidding to continue for an extended period of time to maximise bidding activity.


Optional timed auction bid history

Increase lot transparency and clarity for bidders with clear, easy-to-use bid history.


Social sharing options

Share auctions or individual lots to Facebook, Twitter, LinkedIn, Whatsapp, Weibo & more!


More ways to sell

Add ‘Buy Now’ or ‘Make Offer’ options to lots to allow you to sell your auction items faster.


Real-time updates

Your bidders can keep track of all bids in real-time without continuously refreshing the bidding page.

Live webcast general auctions

Bring excitement to your auctions by holding them live online with real-time audio and video. Live webcast auctions occur on a given day, with your bidders placing bids in real-time. Pre-bidding is also available prior to your live auction event. All the tools you need to make your auctions a success online.


Real-time audio and video

Stream your auction events in real-time.


HD video streaming

Stream your webcast video in High Definition quality to bidders.


Flexible pre-bidding options 

Allow time-poor bidders to place their bids before and during your live webcast auction instead.


Fair warning

Visual bidder notifications to show, ‘Going once, twice, three times’.


Social media streaming

Stream direct from your webcast into Facebook or YouTube to attract more bidders with the click of a button!


Custom wording

Don’t like a word or phrase on the platform? Replace it with something that better suits your brand’s tone.

Plus, a range of benefits available to enhance your auctions

Whether you’re after a timed or webcast format for your general auctions, our general auction software will equip you with an array of benefits to boost your presence online and tailor your auctions to suit your needs. Our general auction software is simple and easy to set up and manage, with custom integration ensuring all your online auctions run in your own branding and colours – not ours.

✔︎  Bulk image upload

✔︎  Real-time reporting

✔︎  Language and currency conversions

✔︎  App-free bidding

✔︎  Quickly search and filter lots by keyword or category

✔︎  Run as many concurrent auctions as you like, as often as you like

✔︎  Scalable solution

✔︎  Easy to use, intuitive bidder interface 

Plus, we’ll be here as much or as little as you like, providing training and support to help streamline your auction setup. We’ll also monitor your live auctions to ensure that everything runs smoothly on the day, keeping all your auction events stress-free.

Newest Webtron 8.0AI Auction Software has arrived

There has never been a better time to upgrade your online auction software to Webtron’s 8.0AI newest auction software release. 

Take your online auction business to the next level, and be one of the first to use artificial intelligence general auctioneers just like you.

It’s ’Simple for bidders and powerful for auctioneers’.

Get in touch and arrange a demo for your business now!


What is general auction software?

General auction software is a computer program that is designed to help auction houses and other organisations manage the auction process, including creating detailed listings and managing bids.

What are the benefits of using general auction software?

General auction software offers an efficient solution for managing the auction process, streamlining tasks such as invoicing and enhancing the online bidding experience.

How does general auction software work?

General auction software typically works by providing auction houses and organisations with a platform to list their assets for sale, manage bids, and facilitate the auction process. This includes features like online bidding, real-time updates, and detailed reporting.

What features should I look for in general auction software?

When selecting general auction software, it’s important to look for features like online bidding, Webcast and Timed auctions, detailed reporting, real-time updates and support for multiple auction formats.

Is general auction software easy to use?

Even for individuals who are not especially tech-savvy, Webtron’s general auction software solution is made to be simple to use.

Want to know more? Contact us today

Copyright © 2024 All rights reserved.